Have you been watching the Great British Sewing Bee? Did you like it? I loved it. Apart from the joy of watching other people sew, I liked that it gives sewing some exposure. I mean, our (mostly online) sewing community is usually a world quite hidden from the rest of our lives and those who don’t sew. Since we’ve started a pattern business I’m having a hard time changing my story. You know, when people ask you what you do. My algae story is a very clear one and people usually find it interesting. It sounds like I’m contributing something to this world. But when I say I’m starting a sewing pattern company, the response is mixed. “Do people still sew? They need patterns to do this? And they’re willing to pay money for these patterns?”